Save 25% on ScreenPlay and Killshot This Week

Normally, there’d be a witty remarks to start off this post that may or may not play up on Santa’s workshop being taken over by rogue elves when the big man and his dear wife go away on holidays… but this sale is so big there’s no time to waste joking around.

The annual tradition that is Christmas In July is going on now at DriveThruRPG and RPGNow where pretty much everything they have is 25%, including the ENnie nominated ScreenPlay and Killshot roleplaying games. If you’ve had any of our products sitting in your wish list or if you’ve downloaded ScreenPlay: The Rehearsal Edition and have yet to take it to the next level, you only have 4 days left.

ChristmasInJulyNewAd-DTRPG

 

What are you still doing here? Didn’t you read there’s only four days left to save 25%? Start clicking, start saving!

Black Friday 50% Sale For Assassins This Holiday

KillshotDirCut_mock_v1‘Tis that time of year when thoughts turn to spending time with family and friends gathered around the table sharing drinks and laughs as flakes of snow trickle from the sky to herald the beginning of winter. What other time would be perfect to think about saving some of your hard earned cash on the world deadliest roleplaying game? And if that doesn’t sound appropriate, then you clearly haven’t spent time with family and friends gathered around the table sharing drinks and laughs as flakes of snow trickle from the sky to herald the beginning of winter.

Along with some other fine products available at DriveThruRPG, RPGNow, and their various affiliates, all you need to know is Killshot is 50% off this weekend from Thanksgiving Thursday to Cyber Monday. Because assassins love a good deal and so do you.

Measuring Success: The Sales Giveth and They Taketh Away

BrokenRuler_logo_websiteheader_Oct2015_noshadowThe trick to having an open door policy to your sales numbers is leaving the door open no matter what the place looks like inside. That means if things are messy and not exactly what you’d like people to see, you should have considered that before sticking the welcome sign out front. What I’m trying to say is that while our last rendition of Measuring Success showed some really happy numbers, today’s update is going in the opposite direction.

Lately, I’ve heard a few other indie RPG publishers lamenting on online sales recently, including disappointment over the ever-popular Christmas in July sale on all DriveThruRPG sites, and BRG’s numbers tend to back up that sentiment. There are other factors to consider (there always are), such as the massive surge in sales gained through last summer’s Bundle of Holding offer and the sheer fact that our only current product line, Killshot, is three years old without any recent additions. There’s no denying Killshot has not exactly been top priority in our marketing lately as all our focus has been on our second child, ScreenPlay, and its upcoming free playtest release. (See, we did it again!) With that in mind and as the end of September brings about the end of a fiscal year, I’ve had a chance to take a good look over the sales figures of the past year and have started to use them as guidelines for how we’re going to approach ScreenPlay‘s full release in 2016. What that exactly entails will also depend on how the Rehearsal Edition’s release plays out, so there will be no details on 2016’s plans today. For now and in light of the fact that the opening pitch now a week away, I’m going to simply post this past quarter’s sales totals, stay calm and carry on.

Killshot: The Director’s Cut
Total 3rd Quarter 2015 Sales – 7 (all PDF)
Total 2015 Sales – 585 (583 PDF, 2 print on demand)

Killshot: An Assassin’s Journal
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 1955 (1954 PDF, 1 print on demand)

Killshot: Direction
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 0

Killshot Files #0: Redemption
Total 3rd Quarter 2015 Sales – 8 (all PDF)
Total 2015 Sales – 55 (all PDF)

Killshot Files #1
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 31 (all PDF)

KIllshot Files #2
Total 3rd Quarter 2015 Sales – 2 (all PDF)
Total 2015 Sales – 33 (all PDF)

Measuring Success: A Breakdown of the First Half of 2015

Every now and then, you’ll find an indie publisher posting their sales data (money and all) direct on their website for all to see. The biggest one of them all would be Evil Hat Productions, currently the mecca for all indie publishers looking to make it big. Those with business degrees would wonder why someone who do such a thing and give away any potential secrets to their success or reveal how poorly they’re doing in the market, but that’s the thing about indie publishing: we all ride on everyone’s success. Besides, the motto around here is “breaking all the rules,” so it’s not like we’re about to do what’s proper.

As the Big Cheese around here, I’ve been meaning to get around to posting these at the start of every quarter (April, July, October, and January) since our merger with Mystical Throne Entertainment. It’s just never panned out that way… until today. So when I say these are the figures Broken Ruler Games produced in the first half of the year, there should be a clarification that these results are actually what’s gone down since the merger back in late November of 2014. In essence, this is how things have fared with BRG since we started bunking with MTE. A fair warning that I will not provide any $ with these totals as anyone can figure those out if someone was really set on it and as BRG is in a partnership, such figures were deemed irrelevant and improper for this post.

Let’s Start From The Top, Shall We?

First off, the total figures from November 23, 2014 to the end of June 2015. Plain and simple, a total of 2642 purchases – downloads, freebies, and POD sales –  took place (not including bundles, of which there were 26). Of those, 1933 were made available at no profit to us whatsoever for a charity bundle back in April of this year and 541 came from the recently exhilarating Bundle of Holding last month. Here’s a breakdown of exactly what was purchased, regardless of source.

Killshot: The Director’s Cut
Total Sales – 578
(576 PDF, 2 print on demand)

Killshot: An Assassin’s Journal
Total Sales – 1955 (includes the 1933 for the charity bundle)
(1954 PDF, 1 print on demand)

Killshot: Direction
Total Sales – 0

Killshot Files #0: Redemption
Total Sales – 47 (all PDF)

Killshot Files #1
Total Sales – 31 (all PDF)

KIllshot Files #2
Total Sales – 31 (all PDF)

Before vs. After Partnership

As noted above, BRG formed a development partnership with Mystical Throne late last year, thereby allowing myself to move away from the day-to-day requirements of publishing and carry on with game design and project development. Not a day goes by when I’m not thankful for that and to prove how effective and agreeable a decision that was, I’m going to share one tiny dollar sign with you.

$40

That’s the exact difference in net earnings BRG has collected since the partnership formed compared everything else before hand. Yep, in only seven months and a few days, the partnership has allowed us to make almost as much as it took in 2.5 years trying by myself. Which is why today’s lesson is always learn how to chew your humble pie and know when to turn to someone with better skills than you.

While I will admit the biggest difference was participating in the Bundle of Holding, no doubt about it, for otherwise that difference would be closer to $600 but even with individual downloads alone there are 667 more copies of Killshot products on people’s computers since the partnership than beforehand. Even if a large portion of that boost came from a charity bundle and not a dime into our coffers, that’s a significant number more gamers with opportunity to discover our work (and we were able to help out a family in dire times, making it well worth the extra dust in the wallet). In short, there are now 4,609 editions of Killshot around the world as of the end of 2015’s first half. All in all, this year’s turning out Broken. (Wait, does that sound right?)

Up And Coming? Why, ScreenPlay’s Playtest Edition, Of Course

ScreenPlay's cover revealed!The time has come to start filling the virtual shelves with more than just Killshot products. It’s time to start moving forward with our next game, ScreenPlay. At this time, I’m cracking away at a special Playtest Edition of the storytelling RPG system with plans to launch this sneak peak by Autumn of this year. And by Playtest Edition, I mean a glimpse at what the game is about with enough detail to break it out at your table (complete with advice for Directors and Writers crafting their own tales and an introductory, grim fantasy treatment called Ironbound) and incentives for readers and players alike to help fortify this game into something stronger than I could ever imagine. Think of Kickstarter-style rewards without having to shell out money and instead sharing your feedback. Details to come as they become available, so stay frosty on that by keeping an eye on our ScreenPlay page.

For now, that’s everything… oh, wait. There is one more thing I’d like to announce, something a little more personal and fitting to this section. There’s a new body here in the Broken Office and while his skills won’t be put to the test for many years to come, there’s a new member of the team here nonetheless.

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My son, Logan. And yes, his dice are already on order.

Sincerely,

The Warden
Proud Publisher and Papa
Broken Ruler Games