Measuring Success: The First Year In Review

BrokenRuler_logo_websiteheader_Oct2015_noshadow

There are differences between levels of success and they’re based on the goals we lay down. Yet no matter how you look at it, we all view success as a means of moving forward and upwards. There’s a momentum behind it and when you get a lot of it behind you, even in small doses, things can really move in directions you never imagined. That’s the mantra I live by when it comes to anything I do. I start small and I let it grow and don’t look back until I can see things have really progressed in ways I had not expected and yet always hoped for.

I guess that’s a long way to say… Welcome to another edition of our Measuring Success series! Where I figuratively pull back the curtain to reveal nothing more than a lone man frantically pushing a lot of buttons in the hopes of creating something magical. And that would be me, Todd Crapper, the publisher of Broken Ruler Games and Pusher Of All Buttons. Not only is it time for an update on this bi-annual sales report for all curious onlookers and fellow independent publishers, it’s also a review of BRG’ first year as a registered business. If you’ve never read any of the previous installments in this series, you can find them all here. Basically, I open up the books and spill the beans on how well my business is doing.

Right off the bat, let’s begin with the good news. We made money! The majority of that stems from the High Plains Samurai Kickstarter, which means that profit is going to be very short lived. But still… we made money! If I take away the Kickstarter funds, we are working in the red but that is very much expected with numerous projects and partnerships in the works, memberships fees, printing costs, and more. There have also been some valuable lessons learned – some of them troubling, others eye opening. As you’ll see below, we’ve also started moving into some exiting new directions for 2018. Put on your goggles, folks, because it’s time to dive into the deep end of the pool.

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What Did We Sell?

Every one of these posts starts off with a big giant spreadsheet containing sales from multiple sources – DriveThruRPG, RPGNow, CreateSpace/Amazon, the Open Gaming Store, Epimas, and others. Below is the complete sales data from September 2016 to August 2017.

Product

OBS Sales (DriveThruRPG/ RPGNow)

Open Gaming Store Sales

Convention/ Direct Sales

Total
Sales

Total Gross

Killshot: The Director’s Cut

83

11

94

$143.90

PDF

26

26

Hardcover

2

2

Hardcover + PDF

1

1

Killshot: An Assassin’s Journal

9

9

Killshot Files #0

26

11

37

Killshot Files #1

9

9

$12.00

Killshot Files #2

10

10

$27.97

ScreenPlay

314

20

16

350

$450.45

PDF

37

2

39

Softcover

2

16

18

Softcover + PDF

4

4

Ironbound

105

18

105

$8.84

The Blessed and the Damned

150

150

Dial M For Monster

16

16

$68.50

TOTAL

397

31

16

444

$711.66

dialm_finalcoverOverall, sales were down 44% compared to the previous year (and before I registered BRG as a business). The main reason is a lack of new products during this first year. Aside from Dial M For Monster, which bombed, all of my focus this past year was spent preparing the HPS Kickstarter, engaging with distribution channels and connecting with publishing organizations. All things considered, it’s not a harsh drop and is quite acceptable when you consider this crowded RPG market (particularly on DriveThruRPG). These numbers do not include either of the free playtests for ScreenPlay and High Plains Samurai, which helped keep BRG active and increased the size of our audience. These playtests combined were downloaded 1,640 times since 2016 – an impressive amount that helped us raise $6,411 on Kickstarter this year.

What these numbers provide is a benchmark for 2017-18, one I’m quite hopeful can be jumped over and left in the dust when the High Plains Samurai Roleplaying Game is released in Fall 2018. If I play my cards right, there will also be some early momentum from Summer convention sales and will also be available through North American distribution with Indie Press Revolution (they’ve already requested a restock of 20 copies of ScreenPlay, in fact). While the past couple of months have been off to a slow start, my eyes are looking towards March 2018 for the numbers to make a running charge at that benchmark.

Otherwise, there hasn’t been any significant change in sales since the previous MS post. If you’re interested to read a summary on the first six months’ sales, click here.

HPS-Kickstarter_BalladPreview

What Did I Learn?

If there’s one area that has been the biggest eye-opener, it’s been bookkeeping. Detailing every single transaction, noting it across different reports, multiple currencies, transfers, and all the financial data needed to run a business has changed significantly in our second year. With new opportunities now available to BRG products, including access to distribution through IPR, there’s going to be more to track and I need to keep everything organized in a way that will make sense 365 days of the year.

Balancing the demands of running your own business with the need to create new material has also been challenging with a few adjustments made along the way. This has also lead to a better approach on dedicating time for project management, scheduling and budgeting to get ahead of the train rather than racing after it. There has been more time placed on setting up new opportunities for BRG to pave the way for a larger release with High Plains Samurai than anything else I’ve ever done. While not a conscious goal, there is a chance HPS‘ core rulebook could premiere at Gen Con 2018! An opportunity too good to miss. With these matters handled during the first year of operation, I can now get back to the creative side of the business before stepping back into the marketing and publishing sides. Different hats, as they say.

I’ve also discovered that it is possible to go with only 5 hours sleep for two weeks straight but it’s not going to feel good by the end.

One of those nice and unexpected (yet secretly hoped for) benefits of this past year has been the contacts and support from other indie RPG publishers, particularly with the members of the IGDN. They were incredibly helpful filling in the gaps and tightening up the presentation for the Kickstarter and I’ve been able to work with industry figureheads such as Mark Diaz Truman, Sarah Richardson, Emily Care Boss, and others on the Metatopia Scholarship program. It’s given me a couple of geek-out moments, for sure, but the most important benefit has been that sense of inclusion. Of community and knowing there are others who are just as mad dog crazy as I am about doing this. It’s also offered up a lot to think about when it comes to marketing and communicating with my customers, from setting up a subscription newsletter, to Patreon, and other things that would need a post unto themselves. All told, being part of the IGDN started to teach me how I can responsibly grow BRG.

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I also had a blast going on some of my favourite podcasts, including Misdirected Mark and The Gauntlet. Plus there were the personal connections made by attending Breakout in March and shaking hands with fantastic publishers and game designers like Fraser Simons, and Hamish Cameron. Knowing there are people out there you could be trapped on a deserted island with and talk about game design uninterrupted…? Priceless.

Going back to the benchmark mentioned above, this year’s sales were more than enough to handle expenses, printing and shipping costs, convention attendance, travel, and others. One of the advantages of working almost completely online is the savings; it’s quite possible to make a lot of business arrangements without leaving your chair. This means as long as I can at least pull in these kinds of numbers year-to-year, the business can continue to stay afloat. And that requires a continuous release schedule, something my editor, Vince Harper, brought up during one of our earlier production meetings.

Hmm, perhaps now would be a good time to get to the fun question…

What’s In Store For 2018?

So glad you asked! Thanks to the 273 honorable backers who helped make this happen, we’ll be rolling out the High Plains Samurai Roleplaying Game in two phases.

  • breakout2018-logo_324x179In March 2018, you can try out High Plains Samurai: Legends as a free download. Legends provides players with everything they need to play out one-shots in the One Land, perfect for convention play and to test out your wire-fu storytelling skills. Will include pre-generated characters, character & scene notes and three storylines. A print-on-demand (POD) version will also be available for a reasonable price (currently in the $10-$15 range based on final page count). We’re on target to premiere Legends at Breakout 2018 in Toronto, Canada and my plan is to have softcover copies available there as well.

  • Then in the Fall of 2018, the High Plains Samurai Roleplaying Game core rulebook will reveal everything you need to begin magnificent and dangerous tales from the One Land. Complete with character creation, advice for Writers and Directors, detailed introductions to the Five Cities and the Wastes, and more. This core guide to the game will be sold in PDF, POD, and softcover (prices yet to be determined) on all OneBookShelf sites, Amazon, and at major conventions and (hopefully) local gaming stores across North America (but I’ll settle with a handful… for now).

Plans are also underway for a dedicated High Plains Samurai website, publishing Fraser Ronald’s origin story of Black Scorpion, moving forward with the Atlas of the One Land project, I’m currently plotting out some ideas for a series of mini-games, and the wheels are spinning on a Black Scorpion’s Revenge Kickstarter late next year or early 2019. There will be more to come about these projects… soon. Stay tuned.

In Conclusion…

I’m quite pleased with this first year. Capped off with the success of the Kickstarter and the knowledge gained during the first 365 days of official operation, I’m really looking forward to applying these to the next 365 days. Don’t get me wrong, I’m hyperventilating deep down inside but optimistically hyperventilating. If such a thing exists. All in all, I’m very happy with this first year.

If you have any questions or comments on what you’ve seen here, I’d be happy to follow up with more information or compare notes to help fill in a few more gaps in the indie market.

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Measuring Success: The First Six Months

BrokenRuler_logo_websiteheader_Oct2015_noshadow

It has been exactly six months since Broken Ruler Games was relaunched and the time has come to look back at those early days to see where things have progressed to date. Yes, exactly six months to the day.

Pay no attention to the date of this post!

Hello again, loyal readers and casual Googlers. This is BRG’s big cheese, Todd Crapper, here once more to review the numbers that have been flying across my screen these past few months. As this latest update in the Measuring Success is arriving a bit behind schedule and there’s still plenty of work ahead on the High Plains Samurai Kickstarter, let’s jump right into the fray, shall we?

Cutting Up The Numbers

Below are the total sales for both OneBookShelf sites (DriveThruRPG, RPGNow, and affiliates), the Open Gaming Store, conventions, and direct sales between September 20, 2016 and March 31, 2017.

Product Total Sold Gross Sales Earnings  
Killshot: The Director’s Cut 20 $86.12 $50.39  
PDF 18     **listed as Silver Best Seller on DriveThruRPG
Hardcover B&W 2     1 print demo ordered from Lightning Source
Hardcover B&W + PDF 0      
         
Killshot: An Assassin’s Journal 5 $0.00 $0.00  
PDF 5      
Softcover B&W 0      
         
Killshot: Direction 0 $0.00 $0.00  
PDF 0      
Softcover B&W 0      
         
Killshot Files #0 22 $2.00 $1.17  
PDF (Free) 22      
         
Killshot Files #1 5 $6.00 $3.64  
PDF 5      
         
Killshot Files #2 6 $17.47 $10.22  
PDF 6      
         
ScreenPlay: The Rehearsal Edition 0 $0.00 $0.00  
PDF (Free) 0      
         
Ironbound 101 $5.83 $3.49  
PWYW 48      
Softcover POD 0     limited to 5 copies only for PbP playtesters!
Blessed and the Damned 53      
         
ScreenPlay 32 $189.20 $129.75  
PDF 23      
Softcover POD 2      
Softcover POD + PDF 4      
CreateSpace / Retail 5     for backers/playtesters/patrons only!
         
Dial M for Monster 18 $68.50 $40.08  
PDF 16      
Softcover POD 2     1x POD proof ordered Sept. 2016
         
High Plains Samurai 911 $0.00 $0.00  
Rehearsal Edition 911      
       
TOTAL 1146 $365.12 $238.74  
         
Killshot Directors Kit (Bundle) 5    

With only one new paid release in this period (Dial M For Monster), these are decent numbers. Considering how ScreenPlay quickly lost steam after a strong release and Dial M (to be blunt) failed to click with classic monster movie fans in October, these are good to see and a positive sign moving forward. Killshot continues to hang on and Ironbound refuses to go down (much like the magick hunters themselves).

This is also the first time I’ve been able to include sales from multiple sources and not just OneBookShelf sites. Broken Ruler Games is now a proud member of the Open Gaming Store, Composed Dream Games Marketplace, the IGDN (providing access to some American conventions with plans to move into retail distribution as well), and we’re also available in at 401 Games in Toronto. A brick-and-mortar store selling physical copies of ScreenPlay! Always brings a tear to my eye. Plus there was a copy sold at BreakoutCon. Oops, there’s another tear.

What really stands out over these past six months is that nice big number next to High Plains Samurai: The Rehearsal Edition. 911 downloads. In one month. Wow! And that number is soon approaching 1,000. Compared to the 645 downloads of ScreenPlay‘s Rehearsal Edition during the initial playtest campaign and during ENnies voting, roughly four months of availability, and that’s a big leap. Clearly the concept connects with people enough to add it to their catalogue; the question becomes whether or not it will be enough to make a healthy portion of them want to help expand this project into something bigger and wilder. Time will soon tell.

Tightening The Focus

dialm_finalcoverThese numbers have brought something to light: open ended products do not sell as well as detailed concepts based on a particular genre. By this, I mean products with a clear direction and theme in mind, such as a game about robot hunters on Mars versus a game about telling a story around a campfire. Killshot is still selling (and selling better than ScreenPlay) after four years and HPS‘ initial downloads prove that case. While Dial M provided a clearer idea of the system than the ScreenPlay core rulebook, it was not unique enough to stand out in the crowd. At this point, the only two products consistently getting clicked are the modern assassination RPG, Killshot, and there appears to be strong interest in Samurai‘s mad mash-up. Perhaps more than the positive signs, it’s the negatives telling me BRG needs to consider a greater focus on more unique concepts than open-ended, “do-it-all” systems.

ScreenPlay and Dial M For Monster are currently financial losses and it looks as if it will be a while before they break even. Those are strong negatives as far as aiming at similar projects in the future. It’s not to say such products will never be on the menu again, just that there will be some smaller budgets attached to them. Much smaller. It will mean smaller page counts but it also means future ScreenPlay treatments are still possible with the rules left up to the core rulebook. Maybe a collection of treatments. If anything, it’s a worthy experiment that will help shape BRG’s future (even if the result was less than hoped).

Getting Ready To Unleash The Samurai

hpslogo_kickstartermay2017

As mentioned above, we’re closing in on the Kickstarter launch of High Plains Samurai and all wheels are spinning in that direction. Seeing such impressive numbers for the free playtest have been incredibly encouraging… but the low number of survey results have skewed that sentiment. To date, there has only been one survey result completed for HPS but there are a couple factors to consider. First, this first quarter of 2017 has been Kickstarter season (one we were originally due to be part of were it not for the scheduling change and I’m very glad HPS wasn’t trying to compete with so many other amazing games during March). There’s been a lot of new stuff coming and going. ScreenPlay‘s playtest was released in October versus HPS‘ in March. Obviously, this time difference is huge and has been noted for future playtests. The downloads suggest HPS definitely appeals to a wide audience; without the feedback, it’s hard to tell if it actually resonates with people.

Another crucial factor is that getting feedback on anything – let alone a playtest – is difficult in the best of times. What I had hoped was a working formula has now been revealed to have been a lucky fluke with ScreenPlay… or maybe it’s more of the audience each game attracted. ScreenPlay definitely struck a chord with the story game crowd, Samurai has appealed to a more traditional RPG audience (or perhaps a hybrid crowd, such as Powered By The Apocalypse fans). Even people who playtest something face-to-face with the creator can be loathe and unable to provide detailed feedback, but I’m happy to report there are some playtests in progress at the time of this post and there should be more to work from going into the Kickstarter campaign. The initial response to this game is still very strong and I should have BIG NEWS for the launch party (to me, at least, because I get to fan gush when the time is right). Stay tuned for that.

All that aside, revisions have been made to the Kickstarter’s goals and stretch goals in light of this shift in playtest results. For starters, I’ve adjusted the goal to a lower $3,000 (Canadian) to fund a “basic” version of the game and by that I mean a 96-page edition containing the complete rules and basic setting material with an appendix for the Black Scorpion storyline and a host of supporting characters from around the One Land. This will at least give me the satisfaction of knowing I can publish HPS in a way that I would still be proud to slap on the BRG label and provide something magical for people to play. At $6,000 (still Canadian), we will produce High Plains Samurai: Black Scorpion’s Revenge, the true version of the game I’ve always intended. At nearly 160 pages, this will contain everything from the “basic” version plus incredibly detailed guidelines for directing/playing HPS and a chapter for each of the six major locations in the One Land. Within each of those chapters, a series of scenarios will provide story beats to help your group play out your version of Black Scorpion’s Revenge, the main storyline that threatens to wipe the One Land from existence. At $10,000… you know what, let’s leave that one for now. Yep, I’m teasing you.

My Money Where My Mouth Is (or Do You Want To See The HPS Kickstarter Budget?)

Due to time constraints and wanting to get this post out the door before the end of April (sheesh!), I’m going to skip the fourth component of this post… for now. Seeing as I’ve been open with my sales figures, it seemed only fair to be as open with my Rehearsal Edition/Kickstarter budget for High Plains Samurai. How much I’ve spent to date to create the version that will exist as of May 30th as far as editing, artwork, marketing, and more. Time permitting, that will happen before the launch. Otherwise, I will make a point to include it during the campaign itself.

Until then, if you have any questions, comments, or random swear words to throw my way, I’m always game to hear from you. Thank you for your support so far as BRG continues moving forward and I hope there’ll be some crazy numbers to show you next time. Like numbers with four digits. Whaaaaa….?!!

The Con Is On! BRG Games Available at Breakout & Cangames 2017

cx2cdmy2     cangames-17

With High Plains Samurai: The Rehearsal Edition only days away from cracking open your hard drive, Broken Ruler Games will be running HPS as well as Ironbound and Killshot at two of Canada’s biggest conventions of the year. There are some spaces remaining (but not many) for Breakout in Toronto and registration launches on Saturday for Cangames so if you’re planning to attend either and want to play any of these games with their creator (that’s me!), do the thing that needs doing to make it happen.

Breakout (Toronto, ON)

Friday, March 10th
High Plains Samurai (10:00pm to 1:00am)

Saturday, March 11th
High Plains Samurai (10:00am to 1:00pm) – only one space remains!
ScreenPlay Presents: Ironbound (3:00pm to 6:00pm)
Killshot (7:00pm to 10:00pm)

Cangames (Ottawa, ON)

Saturday, May 20th
High Plains Samurai (2:00pm to 6:00pm)

Sunday, May 21st
High Plains Samurai (2:00pm to 6:00pm)

Measuring Success (or How Well ScreenPlay Sold)

(This is the second draft of this post written from scratch. Something about the chart above is really throwing off WordPress and anytime I attempt to select more than one word, it scrolls straight down to the bottom. Therefore, to keep it simple and avoid a third attempt, all links are provided at the bottom of this post.)

Another fiscal year has come and gone and this one is extra special. As detailed in my personal blog, Broken Ruler Games is now an actual business. Licence and everything. Which means apologies must be made for any ruse or hand waving magician-ry of the past four years. Yet what made the goal of starting BRG remains and fuels the engine of this next step.

It meant creating a clean and accurate slate as a business rather than part of freelancing. Only a month ahead of schedule, it was time to see how well ScreenPlay has fared and discover the aftermath of 2015’s Bundle of Holding.

Let’s See Some Numbers

Yes, let’s start with that. Below are the sales/downloads for everything in the BRG catalogue from October 2015 to August 2016.

Product Total Sold Gross Sales Earnings
Killshot: The Director’s Cut 36 $259.21 $140.08
  PDF 25
  Hardcover B&W 4
  Hardcover B&W + PDF 7
Killshot: An Assassin’s Journal 6 $10.17 $5.95
  PDF 6
  Softcover B&W 0
Killshot: Direction 2 $7.15 $4.18
  PDF 2
  Softcover B&W 0
Killshot Files #0 42 $9.78 $3.98
  PDF (Free) 42
Killshot Files #1 16 $19.94 $11.67
  PDF 16
Killshot Files #2 16 $57.22 $33.47
  PDF 16
ScreenPlay: The Rehearsal Edition 645 $0.00 $0.00
  PDF (Free) 645
Ironbound 444 $64.46 $37.72
  PWYW 231
  Softcover POD 5
  Blessed and the Damned 208
ScreenPlay: The Rehearsal Edition 92 $444.44 $260.01
  PDF 75
  Softcover POD 5
  Softcover POD + PDF 12
  Hardcover POD (playtesters exclusive) 11
TOTAL 1315 $872.37 $497.06

Starting with highlights, the numbers for both ScreenPlay: The Rehearsal Edition (not including additional downloads during ENnies voting, which were provided on Google Drive instead of RPGNow – the original provider) and Ironbound are impressive. Those are loads of opportunities for people to discover ScreenPlay with little to zero cost (and risk). Did it translate into the desired number of ScreenPlay core book sales? No. Based on the initial launch, core book sales have dropped nearly 70% in August compared to May 2016. Even the Christmas In July sale did not improve sales. There are still sales taking place with 11 PDFs in August and a couple POD sales.

There was also no carry-over from the ENnies nomination. A couple hundred more downloads, yes, but there doesn’t appear to be any impact on core rulebook sales.

The true test will be the October release of Dial M for Monster (slated for layout this weekend). At the very least, it will make for a geiger counter of a specific concept over a universal system. And whether or not people like to play old drive-in movies for Hallowe’en as emphatically as they did in playtesting.

Overall sales were down 50% from the previous year. Killshot sales dropped significantly, down by more than 90% from 2014-15 and the main cause is the Bundle of Holding. Oh, how could you, sweetest moment of BRG’s short life. The BoH was an amazing opportunity and it was also a swan song for this edition of the game. At this point, it seems to be cooling down to a slow trickle… but this is after three years in the spotlight. For my first original design, this is truly amazing and I’m happy to report over 1,000 copies of Killshot: The Director’s Cut are resting on bookshelves and tablets all over the world.

Perhaps this means it is time to take another crack at Killshot Reloaded in the near future…

Um, Great Time to Start a Business, Huh?

It does seem like going +1 forward on BRG after a year like this may not have been the smartest move but it’s all skewed on one major factor: the Bundle of Holding. For a small indie publisher such as BRG, gaining access was fundamental to last year’s success. Yet such a thing cannot be expected as a regular feature. When I look at the total earnings BRG has accumulated in four years, 2015-16 was on par. 25% of its total earnings were made in the last 11 months and that means we held our heads above the water as the cruise ship took off without us. Thumbs up!

There’s also the price points between Killshot and ScreenPlay, with the latter priced at half that of its violent older brother. While ScreenPlay’s numbers were not what I hoped, those for Ironbound are very promising and I am considering a possible Ironbound sequel once it reaches 300 downloads.

Here’s what this teaches me. For the past four years, Broken Ruler Games has been a development studio with help from Mystical Throne Entertainment and operated on soft launches and zero marketing. Promoting, yes, but promoting is when you connect with an existing audience (Twitter followers, email subscribers) and marketing is reaching a population outside of that. Plus it’s only been available on OneBookShelf sites – that’s going to change. A lot is. It has been a learning experience these past four years and there’s a very good indication this could grow into something more, something with a bit more muscle going into the bigger picture. I’ve been having fun with BRG and creating games for people to play; now it’s time to take it seriously.

Are you ready?

Un-Broken Links

To read my personal blog post on turning BRG into a legit business (that sounds kind of mafia, doesn’t it?), click here.

You can read more about ScreenPlay, Ironbound and Killshot by clicking on them words.

Discover all about the Bundle of Holding and pick up some sweet bundle on their website.


Todd Crapper is the Owner/Lead Designer/Jack of All Trades for Broken Ruler Games. Basically, anything you see written with that blue target and snapped ruler on it was written by him. Including this. He’s writing about himself in the third person. Weirdo.

Save 25% on ScreenPlay and Killshot This Week

Normally, there’d be a witty remarks to start off this post that may or may not play up on Santa’s workshop being taken over by rogue elves when the big man and his dear wife go away on holidays… but this sale is so big there’s no time to waste joking around.

The annual tradition that is Christmas In July is going on now at DriveThruRPG and RPGNow where pretty much everything they have is 25%, including the ENnie nominated ScreenPlay and Killshot roleplaying games. If you’ve had any of our products sitting in your wish list or if you’ve downloaded ScreenPlay: The Rehearsal Edition and have yet to take it to the next level, you only have 4 days left.

ChristmasInJulyNewAd-DTRPG

 

What are you still doing here? Didn’t you read there’s only four days left to save 25%? Start clicking, start saving!

Black Friday 50% Sale For Assassins This Holiday

KillshotDirCut_mock_v1‘Tis that time of year when thoughts turn to spending time with family and friends gathered around the table sharing drinks and laughs as flakes of snow trickle from the sky to herald the beginning of winter. What other time would be perfect to think about saving some of your hard earned cash on the world deadliest roleplaying game? And if that doesn’t sound appropriate, then you clearly haven’t spent time with family and friends gathered around the table sharing drinks and laughs as flakes of snow trickle from the sky to herald the beginning of winter.

Along with some other fine products available at DriveThruRPG, RPGNow, and their various affiliates, all you need to know is Killshot is 50% off this weekend from Thanksgiving Thursday to Cyber Monday. Because assassins love a good deal and so do you.

Measuring Success: The Sales Giveth and They Taketh Away

BrokenRuler_logo_websiteheader_Oct2015_noshadowThe trick to having an open door policy to your sales numbers is leaving the door open no matter what the place looks like inside. That means if things are messy and not exactly what you’d like people to see, you should have considered that before sticking the welcome sign out front. What I’m trying to say is that while our last rendition of Measuring Success showed some really happy numbers, today’s update is going in the opposite direction.

Lately, I’ve heard a few other indie RPG publishers lamenting on online sales recently, including disappointment over the ever-popular Christmas in July sale on all DriveThruRPG sites, and BRG’s numbers tend to back up that sentiment. There are other factors to consider (there always are), such as the massive surge in sales gained through last summer’s Bundle of Holding offer and the sheer fact that our only current product line, Killshot, is three years old without any recent additions. There’s no denying Killshot has not exactly been top priority in our marketing lately as all our focus has been on our second child, ScreenPlay, and its upcoming free playtest release. (See, we did it again!) With that in mind and as the end of September brings about the end of a fiscal year, I’ve had a chance to take a good look over the sales figures of the past year and have started to use them as guidelines for how we’re going to approach ScreenPlay‘s full release in 2016. What that exactly entails will also depend on how the Rehearsal Edition’s release plays out, so there will be no details on 2016’s plans today. For now and in light of the fact that the opening pitch now a week away, I’m going to simply post this past quarter’s sales totals, stay calm and carry on.

Killshot: The Director’s Cut
Total 3rd Quarter 2015 Sales – 7 (all PDF)
Total 2015 Sales – 585 (583 PDF, 2 print on demand)

Killshot: An Assassin’s Journal
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 1955 (1954 PDF, 1 print on demand)

Killshot: Direction
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 0

Killshot Files #0: Redemption
Total 3rd Quarter 2015 Sales – 8 (all PDF)
Total 2015 Sales – 55 (all PDF)

Killshot Files #1
Total 3rd Quarter 2015 Sales – 0
Total 2015 Sales – 31 (all PDF)

KIllshot Files #2
Total 3rd Quarter 2015 Sales – 2 (all PDF)
Total 2015 Sales – 33 (all PDF)