Measuring Success in 2018

Ah, isn’t this how we all imagine RPG publishing?

Hello again, Broken Ones. What’s this? Two new posts in a single week. Since we’re not launching anything new this month, you might be wondering what kind of madness this is. Fear not, for this is but another chapter in my ongoing tradition of sharing our sales results for the year. Why? To help those who are also trying to break into the industry or simply want to feel better (or worse?) about their own results.

For those of you interested in the inner workings of indie RPG publishing, it’s time for another instalment of Measuring Success, my ongoing financial presentations for Broken Ruler Games. Rather than go quarterly or bi-annually, I’ve decided to keep things simple and go with annual presentations for the near future due to my very busy workload. And because of that very busy workload and in the interest of expanding on the meaning behind the numbers, I’ve decided to forego most of the writing for this year’s presentation and instead record my take on 2018’s results.

So here goes. Below are the Broken Ruler Games sales results for 2018, including quantities sold by product type, gross and net sales.

PRODUCTSALESGROSS $NET $
Killshot: The Director’s Cut40$223.39$138.26
PDF39$203.40$132.21
Hardcover B&W0$0.00$0.00
Hardcover B&W + PDF1$19.99$6.05




Killshot: An Assassin’s Journal9$0.00$0.00
PDF9$0.00$0.00
Softcover B&W0$0.00$0.00




Killshot: Direction1$5.00$3.25
PDF1$5.00$3.25
Softcover B&W0





Killshot Files #036$3.95$2.57
PDF36$3.95$2.57




Killshot Files #112$22.91$14.89
PDF12$22.91$14.89




Killshot Files #211$36.27$23.58
PDF11$36.27$23.58




Ironbound138$1.40$0.91
PDF (PWYW)65$1.40$0.91
Blessed and the Damned73$0.00$0.00




ScreenPlay643$138.84$77.06
PDF639$103.60$67.34
Softcover POD4$35.24$9.72




Dial M for Monster626$21.90$14.24
PDF626$21.90$14.24
Softcover POD0





Fragments619$57.00$37.05
Duel (PDF)619$0.00$0.00
By The General’s Hand (PDF)38$57.00$37.05




High Plains Samurai: Legends1800$91.50$22.56
PDF1793$0.00$0.00
Softcover B&W4$39.41$10.33
Softcover CMYK3$52.09$12.23




High Plains Samurai RPG34$435.00$273.29
PDF31$330.00$214.50
Softcover B&W3$105.00$58.79




TOTAL3980$1,073.43$631.24




Killshot Directors Kit (Bundle)9

The Ultimate ScreenPlay Bundle 9

IPR Sales$276.01
IGDN Convention Sales$315.85
TOTAL$591.86
ALL SALES COMBINED 2018$1,223.10

It’s important to note we participated in two charity bundles this year (the Puerto Rico Charity Bundle and ConTessa), which skews the sales to dollars ratio as we obviously didn’t actually make any money off those products.

And here is BRG’s overall results since I launched this company in 2012 with the past three years provided in detail. The total includes everything since day one.

PRODUCT2015-162016-172018TOTAL
Killshot: The Director’s Cut$140.08$75.42$138.26$1,688.43
Killshot: An Assassin’s Journal$5.95$0.00$0.00$22.64
Killshot: Direction$4.18$0.00$3.25$20.43
Killshot Files #0$3.98$2.90$2.97$9.85
Killshot Files #1$11.67$4.81$14.89$112.85
Killshot Files #2$33.47$12.27$23.58$130.21
ScreenPlay: The Rehearsal Edition$0.00$0.00$0.00$0.00
Ironbound$37.72$5.25$0.91$43.88
ScreenPlay$260.01$111.44$77.06$448.51
Dial M for Monster$0.00$40.08$14.24$54.32
High Plains Samurai$0.00$0.00$295.85$295.85
Fragments$0.00$0.00$37.05$37.05
Killshot Directors Kit (Bundle)



TOTAL$497.06$252.17$608.06$2,864.02

Those annual totals have been divided up to showcase how they accounted for the overall percentage of BRG’s product lines and total earnings. For example, the total sales for Killshot equaled 8.19% of its overall earnings since the product was launched.

PRODUCT2015-162016-172018
Killshot 8.30%4.47%8.19%
ScreenPlay57.97%24.85%17.18%
Ironbound85.96%11.96%2.07%
Dial M for Monster
73.78%26.22%
High Plains Samurai

100.00%
Fragments

100.00%
TOTAL17.36%8.80%21.23%

Now for the analysis paralysis and this is where I’m going to save all of us the trouble of reading through my various thoughts on these numbers and record them for you. Feel free to scroll along as you listen (I tried to keep myself to a reasonable duration) and ask any questions you may have in the comments below.

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Coming Soon: The Crappiest Sale of the Year

Hello, Broken Ones, and welcome to 2019. It’s been quiet here on the website. A little too quiet. After dealing with some family matters in the last couple months of 2018, BRG is back in the swing of things with our first big event of the new year.

We’re calling it the Crappiest Sale of the Year.

UPDATE: Check out this post from Accessible Games on the Sale… plus these very kind words on our work creating games for everyone to enjoy.

http://www.accessiblegames.biz/friends-sale/

It just so happens that Sunday, January 27th is Thomas Crapper Day and we’re just drawn to doing something to mark this day. Not sure why. There’s just something about this infamous and yet-unknown engineering hero that speaks to us. From January 27th to February 3rd, we’re going to have some huge discounts on all PDFs and PODs (print-on-demand) products on DriveThruRPG, RPGNow, and all other OneBookShelf affiliate sites.

But we also need to get the word out and that’s where we could use your help. We’ll be doing what we can to get the word out and any shares, retweets, likes and more will help get the message out there. Plus we have this swanky graphic to go with it, so feel free to download and share to your hearts content.

What a handsome, familiar looking fellow.

You can find all of our games listed here on DriveThruRPG.

High Plains Samurai’s Core Rulebook On Sale Now!!

HPS_CoreRulebook_cover_July2018_final
Click here to buy your copy at DriveThruRPG!

We were once a beautiful world, young and fertile. Nothing but hope and opportunity lay before us. We were the chosen ones of our creators and lived a lavish lifestyle. Until the All-Father revealed his jealousy of the love his children gave to their creation and not him. His wrath nearly wiped us out. Now we are the enslaved and oppressed in the Five Cities, or those risking it all in the Wastes. But there are some who call no place home. They wander between all places and live by their own rules. Will any of them rise up to become the mysterious heroes we need

Broken Ruler Games is pleased to announce the release of the High Plains Samurai Roleplaying Game‘s core rulebook in softcover, print-on-demand, and PDF. After six years of development, this high-octane action story game of gunslingers, samurai, barbarians, gangsters, and steampunk in a post-apocalyptic world of superpowers is ready to challenge your Writers with everything you need to start telling original stories in the One Land.

After a successful Kickstarter in 2017, HPS has already gone on to receive a Gold ENnie for High Plains Samurai: Legends as Best Free Game of 2017. With the new core rulebook, you’ll be able to run all the one-shots and campaigns you desire in this improvisational storytelling game where the dice determine complications, not success or failure.

With the HPS core rulebook, you get…

  • Complete rules for playing the High Plains Samurai Roleplaying Game

  • Create original characters of every type, from leads to extras

  • Build and expand on the Five Cities and the Wastes

  • Apply character roles to give your character a code of honour

  • Gain new perks from your homeland to help define your character’s background

  • Explore the history of Chaos’ Wrath and its aftermath

  • Discover the key initiatives for the One Land & meet its major characters, including every warlord and Black Scorpion

  • An advice chapter for all players, Directors and Writers alike

  • Tips on playing evil characters seeking to destroy the One Land

You can discover more about HPS at highplainssamurai.com, including the Atlas of the One Land, our ongoing series of actual play recordings, additional advice from the game’s creator, and so much more. The High Plains Samurai Roleplaying Game is available now at DriveThruRPG, RPGNow, Amazon, and will soon be available through IndiePressRevolution.

Welcome to the Tales From The One Land

TalesOneLand_SM_1000x500_August2018

As we prepare for the full launch of the High Plains Samurai Roleplaying Game, tales of intrepid heroes fighting back against tyranny have already begun to spread. Wanderers riding the Salvation tell of a lone warrior defending his favourite bar from a local gang seeking access to the tunnel running under Serenity Falls.

Tales From The One Land is a series of actual play recordings (both audio and video) revealing the action-packed excitement of HPS. Each session provides new players creating their own personal exploits with original characters and improvised storytelling to reveal one shared version of the One Land… a kind of HPS cinematic universe. For our first release, Todd and Vince (editor on HPS) sit down for a Session 0 to create a lead character, discuss the mechanics of the game, lay down some formats, and create some key initiatives. Enjoy and keep your eye on the High Plains Samurai website for future instalments.

Pre-Order Your Copy of High Plains Samurai Before September 15th

August has been quite the month for everyone working on High Plains Samurai and it’s all culminated in this announcement…

HPSBackerKit_preorders_SMbanner_August2018

You can pre-order your copy of the High Plains Samurai Roleplaying Game‘s core rulebook through BackerKit until September 15th.

As we work on updating our catalogue and information on the official HPS website, you can check out BackerKit for complete details on everything that’s available, including a couple of items that will not be sold outside of this pre-order campaign. This includes a black-and-white hardcover copy of the core rulebook and this stunning 24″ by 36″ playmat featuring a full-colour map of the One Land and a collection of tables and aides to help all players at the table. Over the coming weeks, we’ll be getting everything ready for the full launch in late October 2018. Stay tuned, qi warriors!

Screen Shot 2018-08-16 at 7.29.39 AM
Our exclusive playmat is only available to Kickstarter backers and through our limited time pre-order campaign on BackerKit. Map by Jeff Brown. 

HPS Legends Wins Gold at the ENnies

ennies 2018 goldBroken Ruler Games has won the Gold ENnie Award with High Plains Samurai: Legends for Best Free Game! Winning gold not only means we’ve received an award but that we received the most votes out of all the awesome candidates on the list this year and that astounds us the most. This was truly unexpected and we’re honoured to have received such esteemed recognition from the roleplaying community.

You can watch the exact moment on YouTube.

Thank you to Eloy Lasanta of Third Eye Games for accepting the award on our behalf and delivering the speech (even if he didn’t curse) and for Jason Pitre of Genesis of Legend Publishing for bringing it back across the border. There is not enough thanks to give to everyone who helped make this game possible but we are going to try over these coming days and weeks. It’s an exciting time as we get ready to launch the Backerkit portion of the final release for the High Plains Samurai Roleplaying Game‘s core rulebook (stay tuned for that).

Congratulations to all of this year’s winners and nominees and a special thank you to everyone who voted for HPS.

Vote For HPS Legends Before July 22nd

HPSLegends_ENnies_SMbanner_July2018

If you haven’t heard yet, High Plains Samurai: Legends is nominated for a 2018 ENnie for Best Free Game and voting has just begun. As one of the more than 1,000 people who have a copy of HPS Legends sitting in their computer or tablet, we’re counting on all of you to help us turn this nomination into an award as we prepare to release the core rulebook for the High Plains Samurai Roleplaying Game.

This is Broken Ruler Games’s third product to feature on an ENnies list over the past five years (with two nominations, including this one and ScreenPlay: The Rehearsal Edition, and a Judges’ Spotlight for Killshot: The Director’s Cut in 2013). It has been our absolute pleasure to bring these games to light with the people who have made this possible, but it has also been our responsibility to ensure everyone gets a high quality game that pushes my skills as a game designer, publisher, and pushes your experiences as a fan of roleplaying games. Your vote for High Plains Samurai: Legends will help us accomplish an important goal for the future of Broken Ruler Games – to win a major award in an open-voting category. That means every vote counts.

You can vote online at ennie-awards.com.