Go, go go! From today (Thomas Crapper Day) until February 3rd, all Broken Ruler Games’ products listed on DriveThruRPG and their affiliate sites are 50% off for all PDFs and 25% off for a print copies. It’s the most comprehensive and heavily discounted sale we’ve ever done and just like so many other big sales based on holidays, it has absolute nothing to do with its namesake date.
Click here (not on Thomas Crapper’s face) to head on over to DriveThruRPG.
Well, maybe there is a connection to…. nah, that’s a stretch. What are the odds BRG’s owner & publisher is related? There’s gotta be a lot of Crappers in the UK. That’s like their version of Smith, right?
We’d also love it if everyone reading this shared it on their own preferred social media channels and feel free to get creative with it. Play up on the family name with tweets like, “Don’t flush your money away!” Or “Broken Ruler Games has wiped their prices down to 50%.”
Just click here to visit our DriveThruRPG page before February 3rd.
(Please note DriveThruRPG’s sites will be down on Monday, January 28th for site wide maintenance so we’re making what’s called a “soft launch” for this sale today. Once the site is back up and running again on Tuesday, we’ll be making a bigger push.)
Hello again, Broken Ones. What’s this? Two new posts in a single week. Since we’re not launching anything new this month, you might be wondering what kind of madness this is. Fear not, for this is but another chapter in my ongoing tradition of sharing our sales results for the year. Why? To help those who are also trying to break into the industry or simply want to feel better (or worse?) about their own results.
For those of you interested in the inner workings of indie RPG publishing, it’s time for another instalment of Measuring Success, my ongoing financial presentations for Broken Ruler Games. Rather than go quarterly or bi-annually, I’ve decided to keep things simple and go with annual presentations for the near future due to my very busy workload. And because of that very busy workload and in the interest of expanding on the meaning behind the numbers, I’ve decided to forego most of the writing for this year’s presentation and instead record my take on 2018’s results.
So here goes. Below are the Broken Ruler Games sales results for 2018, including quantities sold by product type, gross and net sales.
PRODUCT
SALES
GROSS $
NET $
Killshot: The Director’s Cut
40
$223.39
$138.26
PDF
39
$203.40
$132.21
Hardcover B&W
0
$0.00
$0.00
Hardcover B&W + PDF
1
$19.99
$6.05
Killshot: An Assassin’s Journal
9
$0.00
$0.00
PDF
9
$0.00
$0.00
Softcover B&W
0
$0.00
$0.00
Killshot: Direction
1
$5.00
$3.25
PDF
1
$5.00
$3.25
Softcover B&W
0
Killshot Files #0
36
$3.95
$2.57
PDF
36
$3.95
$2.57
Killshot Files #1
12
$22.91
$14.89
PDF
12
$22.91
$14.89
Killshot Files #2
11
$36.27
$23.58
PDF
11
$36.27
$23.58
Ironbound
138
$1.40
$0.91
PDF (PWYW)
65
$1.40
$0.91
Blessed and the Damned
73
$0.00
$0.00
ScreenPlay
643
$138.84
$77.06
PDF
639
$103.60
$67.34
Softcover POD
4
$35.24
$9.72
Dial M for Monster
626
$21.90
$14.24
PDF
626
$21.90
$14.24
Softcover POD
0
Fragments
619
$57.00
$37.05
Duel (PDF)
619
$0.00
$0.00
By The General’s Hand (PDF)
38
$57.00
$37.05
High Plains Samurai: Legends
1800
$91.50
$22.56
PDF
1793
$0.00
$0.00
Softcover B&W
4
$39.41
$10.33
Softcover CMYK
3
$52.09
$12.23
High Plains Samurai RPG
34
$435.00
$273.29
PDF
31
$330.00
$214.50
Softcover B&W
3
$105.00
$58.79
TOTAL
3980
$1,073.43
$631.24
Killshot Directors Kit (Bundle)
9
The Ultimate ScreenPlay Bundle
9
IPR Sales
$276.01
IGDN Convention Sales
$315.85
TOTAL
$591.86
ALL SALES COMBINED 2018
$1,223.10
It’s important to note we participated in two charity bundles this year (the Puerto Rico Charity Bundle and ConTessa), which skews the sales to dollars ratio as we obviously didn’t actually make any money off those products.
And here is BRG’s overall results since I launched this company in 2012 with the past three years provided in detail. The total includes everything since day one.
PRODUCT
2015-16
2016-17
2018
TOTAL
Killshot: The Director’s Cut
$140.08
$75.42
$138.26
$1,688.43
Killshot: An Assassin’s Journal
$5.95
$0.00
$0.00
$22.64
Killshot: Direction
$4.18
$0.00
$3.25
$20.43
Killshot Files #0
$3.98
$2.90
$2.97
$9.85
Killshot Files #1
$11.67
$4.81
$14.89
$112.85
Killshot Files #2
$33.47
$12.27
$23.58
$130.21
ScreenPlay: The Rehearsal Edition
$0.00
$0.00
$0.00
$0.00
Ironbound
$37.72
$5.25
$0.91
$43.88
ScreenPlay
$260.01
$111.44
$77.06
$448.51
Dial M for Monster
$0.00
$40.08
$14.24
$54.32
High Plains Samurai
$0.00
$0.00
$295.85
$295.85
Fragments
$0.00
$0.00
$37.05
$37.05
Killshot Directors Kit (Bundle)
TOTAL
$497.06
$252.17
$608.06
$2,864.02
Those annual totals have been divided up to showcase how they accounted for the overall percentage of BRG’s product lines and total earnings. For example, the total sales for Killshot equaled 8.19% of its overall earnings since the product was launched.
PRODUCT
2015-16
2016-17
2018
Killshot
8.30%
4.47%
8.19%
ScreenPlay
57.97%
24.85%
17.18%
Ironbound
85.96%
11.96%
2.07%
Dial M for Monster
73.78%
26.22%
High Plains Samurai
100.00%
Fragments
100.00%
TOTAL
17.36%
8.80%
21.23%
Now for the analysis paralysis and this is where I’m going to save all of us the trouble of reading through my various thoughts on these numbers and record them for you. Feel free to scroll along as you listen (I tried to keep myself to a reasonable duration) and ask any questions you may have in the comments below.
Hello, Broken Ones, and welcome to 2019. It’s been quiet here on the website. A little too quiet. After dealing with some family matters in the last couple months of 2018, BRG is back in the swing of things with our first big event of the new year.
We’re calling it the Crappiest Sale of the Year.
UPDATE: Check out this post from Accessible Games on the Sale… plus these very kind words on our work creating games for everyone to enjoy.
It just so happens that Sunday, January 27th is Thomas Crapper Day and we’re just drawn to doing something to mark this day. Not sure why. There’s just something about this infamous and yet-unknown engineering hero that speaks to us. From January 27th to February 3rd, we’re going to have some huge discounts on all PDFs and PODs (print-on-demand) products on DriveThruRPG, RPGNow, and all other OneBookShelf affiliate sites.
But we also need to get the word out and that’s where we could use your help. We’ll be doing what we can to get the word out and any shares, retweets, likes and more will help get the message out there. Plus we have this swanky graphic to go with it, so feel free to download and share to your hearts content.
What a handsome, familiar looking fellow.
You can find all of our games listed here on DriveThruRPG.
Broken Ruler Games 